The Long Format Articles are being produced to achieve two main goals:
We believe we're best positioned to tell our own story. To make it relevant to as many readers as possible, we'll adopt a journalistic approach, interviewing key figures and synthesizing information from various sources.
We'll also adhere to SEO best practices to ensure our content reaches the widest possible audience.
Articles will be supported by multimedia elements, including videos, images, and audio assets. We'll diversify their integration and align the topics with current trends in our editorial plan (e.g. Gender Equality, FWT Academy, etc.).